It’s almost more of a Brill Building for Drake records than a hip-hop label.įrom the late ‘50s through the early ‘60s, New York music publishing firm Aldon Music enjoyed unprecedented success thanks to partnerships with a roster of songwriters that ranks among pop music’s greatest: Jerry Lieber and Mike Stoller, Burt Bacharach and Hal David, Gerry Goffin and Carole King, Paul Simon, Neil Diamond, Neil Sedaka, the list goes on. OVO Sound, on the other hand, is stacked with good talent dangling in the orbit of their benefactor. Young Money and Cash Money-the Birdman and Lil Wayne imprints to which OVO Sound counts itself as a descendant-became Southern rap supernovas by sharing and spreading star power Mannie Fresh used his production talents to bolster the career of B.G and Juvenile, who in turn lifted up Lil Wayne, who brought up Drake, Nicki Minaj, and Tyga. It does not store any personal data.But OVO feels different in that so far it is serving the inverse function of a rap label. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The cookie is used to store the user consent for the cookies in the category 'Performance'. This cookie is set by GDPR Cookie Consent plugin.

The cookie is used to store the user consent for the cookies in the category 'Other. The cookies is used to store the user consent for the cookies in the category 'Necessary'. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category 'Functional'. The cookie is used to store the user consent for the cookies in the category 'Analytics'. These cookies ensure basic functionalities and security features of the website, anonymously. Necessary cookies are absolutely essential for the website to function properly. Though not the most attention grabbing of albums, Majid Jordan have proved themselves on par with their peers. That being said, when they deliver, they are (for the most part) faultless. Though they take a brief venture into the realms of electro-pop with the bouncy Shake Shake Shake, they present little in term s of isolating their sound from those like The Weeknd, or fellow OVO artist PartyNextDoor, who are making similar tunes for a similar audience. And while these efforts don’t fall entirely on deaf ears, there are moments when the vibe becomes slightly too bleak. Their deep, down-tempo efforts could be an attempt at demonstrating their ability to transition from hard-hitting club tunes, to emotive pull-on-your-heartstrings music. This may be Majid Jordan trying to prove their adaptability. Love Is Always There is a perfect example of a song with stolen potential, much like the resonating, yet still empty feeling slow-burner Day and Night. They flirt with well-written, vibrant head boppers, only to fizzle out into confessional, yet uneventful gloomy background noise. But the pair appear to fluctuate heavily. There are times when their dark, alternative take on R&B radiates, with standout track Something About You enforcing their ability to make hits, even without a guest verse from Mr OVO himself, who is featured on the interpersonal song My Love.

The pair’s eponymous release makes for a somewhat whimsical listen. Their debut album is definitely accreditable, but although they’re far from copycats, the feeling that they could have done more to define or personalize themselves can’t be ignored. The duo are signed to Drake’s record label OVO Sounds, something which is discernible from the very start of the record. Majid Jordan are an outfit made up of vocalist Majid Al Maskati and producer Jordan Ullman.

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